Privacy Policy Pictograms

We were asked to come up with a critical piece of design that disrupts norms in our everyday society. Research found that it would take a person 250 hours a year to read the entire privacy policy of every website they sign up too. Tech giants such as Facebook, Google, and Apple purposely make their Privacy Policy and Terms and Conditions as long and complicated to read as possible in the hopes that users won't bother to read them. This is an issue in society that I wanted to draw attention to during this project.

I posed the question; what if we were to use pictograms to instantly identify certain areas of the privacy policy? This concept is effective in revealing how easy it is for corporations to make their privacy policies easy, convenient and enjoyable to digest if they actually wanted to – which begs the question; why don't they?

Most food products use a traffic light system to easily communicate how much fat, sugars, salt, and other unhealthy ingredients are in the products. The colours used instantly lets the consumer know how healthy/unhealthy a product is. I used a similar technique for the pictograms to communicate the risk level associated with various parts of the privacy policy. It also pushes tech corporations to be clearer with exactly what information they need from their users, what they will do with that information, and who has access to that information. I chose to use colour hues that were easily recognisable even to people who were colour blind.