The brief was to conceptualise a brand in an industry of our choice. The brand world had to be taken into consideration when choosing and designing the deliverables.

My love for music led me to create a concept festival that took place in the heart of Cardiff. Research revealed festival goers are big fans of vibrant, neon colours at festivals as seen by their choice in outfits. I chose to take inspiration from the popular “Pop Art” movement that emerged in the 1950s. I thought this style would work perfectly for a festival due to its strong use of colour and vibrance that connote positive vibes which is crucial for a festival and its culture.